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Articles

Further reading and useful resources.

 
We have put together some articles to help with your choices and provide some information concerning the design, imprementation and marketing of a web site. We hope you find these resources of use.

Make your website work for your business.

Integrating your website with all of the other marketing you do is essential for businesses today.

The Landing Page

How to Create a Great Landing Page for Your Website.

Where Should You Advertise?

There are hundreds of places you could advertise but what will work best for you?

How do people read on screen?

Think about how you'd read a book or magazine. You'd start at the beginning and keep turning the pages wouldn't you?

Before You Call a Website Designer...

Before you launch into your Internet adventure, you need to determine what kind of website you need and what your site is supposed to do.

Business Blogging

The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

eCommerce guide

The design and usability of your web site is fundamental in converting your web site visitor into a purchasing customer.

eCommerce shop tips

12 Ways to Improve Your Checkout Process. Online marketers' best practices for minimizing shopping cart abandonment.

Email marketing strategy

Developing an Email Marketing Plan. Thinking about making email a major component of your marketing and communications efforts? Put together a strategy first.

Email marketing

The Three Elements of a Successful Emailing.

Internet Marketing Strategy

Internet Marketing Strategy: Why is it Important?

Web metrics

The Internet provides an unparalleled opportunity to specifically measure how a customer interacts with a business. Learn how to use Web Metrics To Analyze Visitor Behavior.

UK SMEs Failing To Capitalise On Blogosphere

Many SMEs understand the potential business benefits that running a blog on their website could bring, but are failing to put this awareness into action and create one.

Design your website with increased ROI

Make the time, money, and effort you've spent developing your online marketing pay off. Design a website that gets visitors to take action.


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