Trust

Trust is of great importance to online buyers especially in the B2C market where converting browsers into buyers can be difficult. Strong branding, well organised and easy to find information all helps.

Implementing a secure system using a Secure Socket Layer and showing the 'padlock' in your browser is an important factor to gaining your visitors trust. Equally, partnering with reputable payment providers such as Paypal, World Pay, Protx or the HSBC will ensure that users trust your methods of taking payment over the internet and will be confident in purchasing from you.

Always ensure your information such as your returns policy, delivery details and terms and conditions are always clear and easy to find on your site as all these will demonstrate to potential clients that's you have a professional and legitimate set-up.

Functionality

Having an online store means that you can cheaply display lots of products without anymore physical space than that of the server. It also means you can have a system where you as a retailer can get your product out to customers quickly, updating prices, creating discounts, view stock levels and change prices.

Your potential clients want to be able to quickly find what they are looking for through good navigation and search functions. Moreover they'll be want to pay for the goods and get out of your shop as quickly and in as painless a fashion as possible.

Running an online business

If you have been operating an offline business and the internet is a new venture you will need to assess what impact it will have on your operation. You will need to consider the impact on your existing business of moving into the e-World and ask yourself; how will you receive orders? How will I check payments? How will I manage shipping? Effectively integrating your existing business processes into your system could be the difference between creating a successful ecommerce solution and a failure.

How we can help

At Paper Hat we can help build the appropriate infrastructure for your site, looking at each business model we can help you choose the right product mix or build a bespoke system to meet your every need. If you are tentatively researching the possibilities of an online business we can run test campaigns and conduct research to see how viable your business may be. Once we've got you up and running we can track and measure your business performance and put into action a proactive web marketing plan to bring in the customers, giving you the best possible Return on Investment (ROI).