12 Ways to Improve Your Checkout Process
Online marketers' best practices for minimising shopping cart abandonment
Industry research shows that up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. To help address this issue we have compilied the following ideas for minimizing shopping cart abandonment rates:
- Provide shipping costs early in the process, so shoppers are not surprised during final checkout.
- Show stock availability on the product page, so shoppers do not have to wait until checkout to determine if a product is out of stock.
- When an item is placed in the shopping cart, include a link back to the product page, so shoppers can easily jump back to make sure they have selected the right item.
- Make it easy to change quantities or delete an item from the shopping cart.
- If a product comes in multiple sizes or colors, make it easy to select or change values in the shopping cart.
- Include a "Progress Indicator" (e.g., "Step 2 of 5") on each checkout page, so shoppers always know where they are in the checkout process.
- Include a prominent "Next Step" or "Continue with Checkout" button on each checkout page, so shoppers do not get lost.
- Keep all information above the fold (on one screen) on each checkout page, so shoppers do not have to frequently scroll down.
- If the billing information is the same as the shipping information, include a box that shoppers can check to automatically fill in the same information.
- If information is missing or filled out incorrectly during checkout, give a meaningful error message that clearly describes what needs to be corrected.
- If you intend to add your customers to a list for future e-mail marketing (either from you or a third party), make sure your customers know this and can easily opt out.
- Make the most of cross-selling by making recommendations of additional items to buy based on what is already in the shopping cart.
Arrange a FREE informal meeting today
If you`d like to discuss your project with us, we`d love to bring some ideas to the table. To arrange a short meeting please complete the short form below or if you would prefer, you can call us directly on 0800 0470 705
Its completely free, what do you have to lose ?
Search Our Site
Call Me Back
Want us to call you, its simple fill out the boxes below with your name and your phone number and we will call you back.
Explore More
