eShots and eMarketing - Cost effective marketing

eMarketing is the most cost effective way of marketing. Studies show, it takes up to seven times for someone to recognise your logo. Getting your logo and branding in front of prospects is key to triggering a response and getting that person to talk about your business/services.

Sending branded emails to your database is cost effective, easy, a quick to do. Most of the time, our clients don't have the time to send out a regular email shot. That's where we step in and do it for you. Our approach is simple, we create the newsletter design, create the template from that design, and send out the email on your behalf. We can track who has opened the email and who has visited your website from that email shot.

eMarketing is effective in promoting your name, your brand and your products. Contact us today and find out how you can start generating more business from a simple idea.

Making It Happen

Our service is designed to help you communicate with your customers and prospects cost effectively with the minimum of marketing effort. Our service enables you to send personalised, high quality information, helping you keep in touch and increase customer loyalty.

How it works

Our 'permission based' service is designed to enable you maximum reach and impact to your chosen market with the minimum effort. Our team of graphic designers and marketing experts will contact you each month to prepare the message and content that you wish to send out to your audience. We then send you a proof for your approval, which once signed off, will be sent out to your recipients.

We also take the hassle out of managing your own email list, by automating subscriptions from your web site and removing any un-subscribers you can be sure that your campaign only goes out to people that want to receive it.

Measuring the success!

Once each campaign is completed we provide access to our online reporting module which details the success of the campaign that shows the response each individual user gave upon receiving your message. With your login details you can access a comprehensive range of results on each campaign we send when it suits you. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and so much more. These reports are updated in real-time, so you always know the latest.

Benefits to email marketing

• Quick lead generation: E-mail has quick output and quick response for lead generation.
• Selectivity: E-mail offers the same list selectivity as traditional list rental.
• Media reinforcement: E-mail can be an adjunct to any media to quickly reinforce a message, product announcement, seminar date or trade show.
• Cost effective: E-mail is extremely cost effective on a cost per contact basis for customer acquisition.
• Higher response: Overall responses may be higher as only relevant materials will be sent which assures a more receptive audience to the offer.
• Lower costs: There are no production, paper or postage costs
• Privacy issues: Subscribers choose to receive E-mail solicitation through a positive option given upon subscribing. Subscribers are also aware of the source of their name and are always given a choice to opt-out. This addresses the privacy issue directly and again assures a responsive audience.
• Customer dialogue: As an interactive medium, E-mail establishes a dialogue with new and present customers. Repeated messages can create effective brand awareness or a continued response from and conversation with the customer.
• Trackable: E-mail is also a trackable medium as you can direct responders to answer through many types of response vehicles.

Potential Email Topics

The possibilities for your communications are unlimited. Here are just a few suggestions:

• Newsletters and Press Releases
• Alerts
• Loyalty Programme Information
• Time Critical Programmes
• Special Offers and Promotions
• Seasonal Offers
• Surveys and Market Research
• Invitations
• Competitions
• Product Launch Information

Start today

It's easy to start your email marketing campaign, simply give us a call or drop us a line and we'll talk you through how to get going.