Optimising your site
Most people find what they're looking for on the Internet through the major search engines like Google. If your website doesn't appear on the first couple of pages then you've probably just missed out.
Search Engine Optimisation (SEO) is a process which involves optimising the code and content in your web pages so that the search engines will pick them up and rank them more highly, ideally displaying your site on the first page.
Optimisation takes time and much effort to implement, that's why we work with our clients over a minimum of a 6 month period to ensure that you get the desired result. Once a result has been achieved the benefits are enormous - Quality web site traffic with no associated advertising cost!
We can add to your site.
If your website isn't optimised for search engines then you have two choices:
Spend more money re-doing a new optimised website or spend far less money on building an extension to your website. Web pages that are optimised for Search Engines
Paper Hat are offering a new service that provides you with correctly optimised web pages. If you have a service or a product that you want to promote through search engines, then we can help you get your website ranking in those search engines. If you've ever advertised through Yell.com or through any online business directory you'll notice that it's not your website that ranks in search engines, it's theirs.
Paper Hat specialises in 'organic' search engine ranking. (The search results you find on the main page, not the sponsored advertising on the right hand side). What most people don't know, is that you don't have to continue to pay once the the optimised web pages are created. No monthly retainer, just a one-off fee for creating the pages.
If you feel your website could do with a boost, then contact us today and get your website noticed in major search engines.
Is your website Optimised for Search Engines?
Search Engine Optimisation (SEO) (SEO) is a simple process of formatting your web pages for the search terms that your customers (or prospects) type in major search engines such as Google, Yahoo and Bing. If your website is not 'Optimised' for these 'Keywords' your website will not come close to being found on the first page of these search engines.
Optimising your website increases the chances of your website being found, therefore generating sales leads. Not all sales leads are genuine, not all enquiries you get from search engines will lead to a sale. However, the more targeted your keywords are, the more traffic/enquiries you will get, the better the conversion ratio you will get.
Targeted Keywords = good optimisation.
Is your website Search Engine Friendly?
Making your website Search Engine Friendly is about developing the webpage structure in such a way, that any keywords that you optimise the webpage for, will display those keywords so that search engines will favour your webpages over non optimised webpages
The psychology behind search engines
To generate business online you either need to invest money in Pay Per Click (PPC) or in Search Engine Optimisation (SEO). Both these processes are called Online Marketing. PPC can be a quick way of generating sales leads. It can also be a quick way of burning cash if you get it wrong!
Optimising your website for keywords is the most cost effective way of marketing your website. This process is about 'organic ranking'. This is simply the search results in search engines such as Google, Yahoo and Bing that appear as a list (usually ten at a time) in the main body of the search results. The results right at the top (usually in a yellow box) and the result on the right (as links), are sponsored links (paid for advertising). You don't pay anything to click on those links, but the advertiser does!
Statistics show that PPC advertising is not as popular as it used to be. Why? Because most people who use search engines these days understand that these links are paid for advertising. The organic results (in the main body) are the links that most people use, mainly because they feel they are genuine results and have not paid to be there. Also, most surfers don't go past the first page, and being number one is not always a guarantee to generate business. This is because most of us price compare. So, sometimes it's better to be second or third!
We're here to help you understand your audience. Understand online marketing (without turning you into a geek!) and help you create a solid online business. You may have a great idea for an online business, but without the knowledge we have, you may never get there! Contact us today to find out how you can create your online business.
So, are we any good?
A quick example... type on demand CRM in lichfield in Google (number 1) number 7 in Yahoo out of 35 million search results, number 1, 4 and 6 in MSN (we are affinity go too) out of 4 million search results... So we must know something!!!or try Search Engine Optimisation (SEO)
or Web Development Lichfield
Arrange a FREE informal meeting today
If you`d like to discuss your project with us, we`d love to bring some ideas to the table. To arrange a short meeting please complete the short form below or if you would prefer, you can call us directly on 0800 0470 705
Its completely free, what do you have to lose ?
Search Our Site
Call Me Back
Want us to call you, its simple fill out the boxes below with your name and your phone number and we will call you back.
Explore More
