Internet Strategy

At Paper Hat we believe that success on the internet is the product of a well designed and implemented internet marketing strategy. An important element in every strategy is the promotion and marketing of your website, after all, you can have the best website in the world but if no body can find it then the return on your investment is likely to be poor.

Marketing mix

We provide a number of different services to promote and market your website depending on your objectives. Whatever the final mix of services you choose our starting point is always begins with thorough understanding of your goals and in-depth research of your target audience.

Affiliate Marketing

Affiliate marketing is based on establishing relationships with other organisations and websites. Your affiliate partners will advertise your company or products with a link to your site in return for a commission (if a sales takes place) or a reciprocal link. The key to any affiliate campaign is to understand and profile your target audience and then research and set up the correct relationships.

By understanding your business and marketing objectives we can research and suggest affiliate campaigns that will drive targeted traffic and generate genuine enquiries and sales. By the end of this year research shows that affiliate marketing will be responsible for driving over 20% of all online purchases.

Search Engine Optimisation (SEO)

Most people find what they're looking for on the Internet through the major search engines like Google. If your website doesn't appear on the first couple of pages then you've probably just missed out.

Search Engine Optimisation (SEO) is a process which involves optimising the code and content in your web pages so that the search engines will pick them up and rank them more highly, ideally displaying your site on the first page.

Optimisation takes time and much effort to implement, that's why we work with our clients over a minimum of a 6 month period to ensure that you get the desired result. Once a result has been achieved the benefits are enormous - Quality web site traffic with no associated advertising cost!

How we can help

• A comprehensive site review.
• Full key word research.
• Competitor research.
• Individually optimised pages.
• Changes to ensure site is deep crawled by search engines.
• Inbound link Campaign.
• Major search engine submissions.
• Paid inclusion packages.
• Visibility reports, analysis and recommendations.

Pay per click campaigns (PPC)

Pay per click (PPC) advertising enables you to quickly generate a good stream of targeted traffic for your web site. Most of the leading search engines including Google, Yahoo, MSN, AltaVista and AOL all have their own PPC advertising schemes. Your advert appears on the search results page of the search engine and when someone clicks on your advert it takes them to your site. You pay each time someone clicks the advert - hence Pay per click.

PPC has many advantages. It's quick to get going - within 24hours hours you can have a campaign up and running and see an immediate increase in visitors to your site. PPC is also targeted - because you choose the keywords and phrases that you want your advert to appear under, the traffic is more qualified. You can also control your budget and cap your daily spend amount.

PPC is measurable - By implementing PPC and our web metrics service you can track which of your adverts are giving the best return on your investment and see the cost of a sale.

We advise and create PPC campaigns for our customers as part of their total internet marketing strategy. Our ultimate goal is to optimise your site so that your products and services appear in the natural listings within the search engines, this over the long term, will be more cost effective for you.

How we can help

• Recommendation of the right Pay Per Click Networks for your business.
• Full key word research for each of the Pay Per Click Networks.
• Individually written adverts for each product or service.
• Full bid management to ensure your ads are always placed in the most cost effective positions.
• Full tracking facilities & reporting.

Why should I promote my web site?

Your customers use search engines more than any other method to locate websites (81% of web users according to Forrester's UK Internet User Monitor)

Good positioning in the search engines and directories will dramatically increase your visitor traffic.

Optimising for the best search engine positions will be the most important - and the most cost-effective - marketing investment you make in your site.